Ogni numero conta.

SKILLS
Transcreation
Creative Concepting
Scriptwriting

CLIENT
SumUp

YEAR
2024

The task

Enhance the awareness on SumUp solutions among Italian small business owners, with an integrated campaign targeting the cities of Turin, Rome and Palermo.

Develop a relevant messaging for Italy evaluating between the creation of a new claim from scratch or the transcreation into Italian of the UK campaign Make it count.

Connect the passion of Italian small business owners to the enabling role of SumUp POS solutions in the success of their activity.

my 2 cents

  • Partner with a team based across Germany and US, ensuring timely delivery and coordination across different time zones

  • Support the client in considering whether to create a new claim from scratch or transcreate the original Make it Count campaign for the Italian audience

  • Manage the transcreation into Italian of the original claim, delivering various options with rationals and back translations

  • Pair the chosen claim Ogni numero conta with a series of relevant messages for the target audience of the selected cities, Turin, Rome and Palermo

  • Adjust the messaging to various touchpoints:
    - OOH (billboards, public transport, digital screens…)
    - digital and social media
    - radio, with 3 scripts, one for each city

View of SumUp OOH placement in Torino Porta Susa for the campaign "Ogni numero conta"
SumUp OOH placement preview in Palermo for the campaign "Ogni numero conta"
SumUp tram placement for the campaign "Ogni numero conta"
View of the SumUp bus adv in Turin for the campaign "Ogni numero conta"
SumUp OOH placement preview in Rome for the campaign "Ogni numero conta"
SumUp OOH placement preview in Palermo for the campaign "Ogni numero conta"
SumUp OOH placement in Turin for the campaign "Ogni numero conta"
SumUp OOH placement preview in Rome for the campaign "Ogni numero conta"
SumUp taxi placement for the campaign "Ogni numero conta"
SumUp digital placement preview for the campaign "Ogni numero conta"

Worth a shot?

*

Worth a shot? *

Here’s where
beautiful things start:

Next

Tone of voice guidelines