Creative supervision
& support
SKILLS
Creative Supervision
Concepting
Creators’ activations
Copywriting
Social Media Management
CLIENT
247 Laundry Service Connexia x Amazon Music Italy
YEAR
2022
The task
Provide support and creative supervision to the Italian team of Amazon Music in developing and launching a series of creators’ campaigns within the end of the year.
my 2 cents
In my one-month support I:
worked on 4 creators IG + TikTok activations, managing each projects from concepting, briefing, delivery, feedback and reworks
supported the internal creative team (Art Director + Junior Social Media Manager) providing guidance on concepting and prioritizing tasks and everyday activities
ensured the timely delivery of the main activities and their compliance and consistency with the Amazon Music guidelines
HALLOWEEN
CREATORS
Martina Socrate
Lorenzo Guarnera
Daniele Cabras
CONCEPTS
Scare your fave
Music Phobias
#1 - SCARE YOUR FAVE
Halloween is the prankers' night, the perfect occasion to unleash our evil imagination with the scariest jokes. But what if the unlucky ones were our favourite performers?
We asked the creators how they would terrify their favourite artist.
#2 - MUSIC PHOBIAS
We are all scared of something, even the people we admire the most.
On Halloween we invited a bunch of creators to discover the craziest fears that tie them to their favourite artists and their songs.
SUONI ZODIACALI
CREATOR
Isabella Premutico
Do we need an entire horoscope series based on the most loved Amazon Music Italian artists? Of course we do.
Musi…che? Fun facts about music
CREATOR
Edoardo Zaggia + Alberto Sacco
A six-episode series to bring out the FUN from the most famous FUN facts about music,
with a special twist: the absurd backstories and anecdotes by Edoardo and Alberto.