
TRANSCREATION OF DIGITAL ASSETS
SKILLS
Transcreation & Localization
Copywriting
Tone of Voice
CLIENT
Google Ads
YEAR
2025
The task
Transcreate and localize digital and social media assets (banner, posts) from English to Italian.
my 2 cents
Transcreate headlines and localize digital contents, targeting the Italian audience of Google Ads
Mantain clarity, consistence and conciseness in the Italian texts
Ensure timely delivery while minimizing the exchange of info with the UK-based team
Keep an eye on the specific Google Ads campaign keywords without compromising creativity