Copywriting for digital assets
SKILLS
Transcreation & Localization
Copywriting
UX Writing
Tone of Voice
CLIENT
Wallapop
YEAR
2023-2024
The task
Transcreation and copywriting for in-app and digital assets (newsletters, in-app content) from English and Spanish to Italian.
my 2 cents
Write from scratch and transcreate content for the Wallapop Italian app and adv materials (newsletters, banners, social media…)
Mantain clarity, consistence and conciseness in the Italian texts
Keep a lighthearted and witty tone of voice that makes Wallapop stand out among its competitors
Ensure timely delivery while optimizing the exchange of info with the Spain-based team
