BRALYS
your way to change.
SKILLS
Naming
Tagline
Project Management
CLIENT
Lhub Agency x Toshiba Tec Italia
YEAR
2023
The task
Develop a brand name and tagline for a new service by Toshiba Tec Italia, the Italian division of Toshiba Group, expressing the key points and main promise while keeping consistent with the Italian and corporate identity of the group.
Manage the whole naming and tagline process as an independent contractor collaborating with Lhub Agency, from briefing to brainstorming and pre-legal evaluations
Deliver a wide range of naming proposals that captured the essence of the project from different perspectives and offered a variety of storytelling opportunities
Offer guidance and insight to the client during the evaluation of the naming and tagline proposals
my 2 cents
THE NAME
It identifies a consultancy B2B service by Toshiba Tec Italia, focused on boosting the digital shift of small and mid- Italian companies.
Bralys is a simplified word from the Latin “cerebralis”.
It’s short and sharp, easy to pronounce.
It points out the visionary, fresh and yet analytic approach of the brand towards data and innovation.
THE TAGLINE
Inspired by the two main pillars of the service, tailor-made and client-centric, it expresses how Bralys is built around the specific needs of each partner.
Small companies avoid investing in the digital shift, afraid of potential money- and time-waste. Bralys’ customized approach offers them an evolution, making it welcoming and handy.