RENDERINCANTO
Naming & IG STRATEGY
SKILLS
Naming
Editorial strategy
Social media
CLIENT
Interior Design Studio
YEAR
2022
The task
Develop a brand name for a new-born interior design studio that also offers rendering services, event design, layouts and decorations.
Develop an Instagram editorial strategy to help establish a sustainable and distinctive social media presence for this business.
my 2 cents
Deliver a wide range of naming proposals that captured the uniqueness and care of the project from different perspectives and support the client during the evaluation
Ensure that the new name could be applied to the future services that the studio intended to provide over the next 5-10 years
Deliver a small business-tailored Instagram editorial strategy, accommodating the need to reduce time and costs
Ensuring that the client felt supported and involved at every stage, providing all the necessary tools to immediately get to work
THE NAME
Renderincanto is a fusion of two words and a wordplay.
Easy to pronounce and to understand, this name conveys:
an oniric and magical atmosphere, through the rolling and soft rhythm established by the repetition of [r], [n], [e]
attention, care, trustworthiness through the open sound of the [a] and [o]
Renderincanto it’s a challenge and a promise to its customers. It expresses the desire to craft wonderful projects, with a personal spark; to design even better what customers can only imagine.
INSTAGRAM STRATEGY
At this stage of the project, I aimed to deliver a sustainable and clear roadmap, easily manageable even with limited time and budget.
The client really wasn’t into social media at the time, so I paired the strategy with a hands-on guide for Instagram and Pinterest (which was opened later), with precise - but concise - instructions on formats, content creation and writing, community management, analytics, and ads.