DE'LONGHI RIVELIA
SKILLS
Brand naming
Project Management
CLIENT
Synesia Branding & Naming x De'Longhi
YEAR
2021-2022
The task
Develop a brand name for the new De'Longhi fully automatic Espresso machine with Bean Switch System highlighting the combination of technology and bean-to-cup experience.
my 2 cents
Join the project as a Brand Naming Manager and Name Writer as part of the Synesia Branding & Naming team
Range from brainstorming and creativity to the actual managing of the project, of the other name writers and the timings
Ensure the required checks for an international naming project, including a step of pre-legal evaluations and the linguistic checks in the countries where the name needed to be registered
THE NAME
Rivelia is a variation from the Latin verb “revelo”, meaning to reveal, unveil, discover.
It’s easy to pronounce and it recalls the exploration and new possibilities enabled by the coffee machine.
It may also remind the name of a woman: this choice is consistent with the main naming strategy of other De'Longhi coffee machines.
Fun fact:
After 2 months of research, Rivelia was discussed with the De'Longhi Team in a list of 25 proposals, but it took another whole year to came to life (legal steps included).